The Smack Pack - Boutique Brand Identity & Interactive Design Agency in New York City

Part of the MindSmack family

We help you uncover your brand's identity, and convey it across all mediums.

We set you up for success.

You only have one chance to make a first impression. Branding and digital execution is more important than ever before. New brands, rebrands, and upgrades — we support your brand every step of the way.

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From the Blog

How Often Should I Update My Website?

Maybe you recently launched your very first portfolio site/blog, set up an e-commerce shop, want your site to work on mobile, or were charged with maintaining your company’s website. Whatever the case may be, it is important to understand that unlike “traditional” mediums, the internet as a platform is in a state constant evolution and you’ll need to keep things “up to date”.

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Our Process

Our work is on-strategy and on-brand, inspired by the passion of our clients and motivated by the experience of their customers.

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