The Smack Pack - Boutique Brand Identity & Interactive Design Agency in New York City

Part of the MindSmack family

We help you uncover your brand's identity, and convey it across all mediums.

We set you up for success.

You only have one chance to make a first impression. Branding and digital execution is more important than ever before. New brands, rebrands, and upgrades — we support your brand every step of the way.

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From the Blog

How Often Should I Update My Website?

Maybe you recently launched your very first portfolio site/blog, set up an e-commerce shop, want your site to work on mobile, or were charged with maintaining your company’s website. Whatever the case may be, it is important to understand that unlike “traditional” mediums, the internet as a platform is in a state constant evolution and you’ll need to keep things up to date.

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Our Process

Our work is on-strategy and on-brand, inspired by the passion of our clients and motivated by the experience of their customers.

See how we do it
Example of a wireframe Example of a mood board

We chose to work with The Smack Pack after some extensive research. They were receptive to our ideas and feedback and responded promptly to any questions we had. The end product was just the right combination of business-oriented and sophisticated. We would definitely recommend their work and will be working with them in the future.

- Renee, Managing Associate

Stern Investor Relations

Working with David and his team was a real treat. The team showed me what could be done to bring excitement to a big presentation for my company. On time and in budget. I'll be back.

- Sara, Publicist

Random House

I work with The Smack Pack on a regular basis and can't find enough great things to say about them. I rely on them for social media advice and creative intelligence. Those guys never hesitate to go the extra mile and because of that, we always end up with excellent results.

- Jessica, Director of Trade Marketing

Allstar Products Group

It has been a real treat working with the Smack Pack. They have been professional, creative, attentive, and eager to please. This has been the best decision I ever made in regards to my business.

- Alex Carr, Founder

Pocarr.com

These guys are the best. They’ve deftly handed creative concepts & strategy, design, our website & social media. Everyone that we’ve spoken to seems to “get it” and I just couldn’t be happier to have chosen to work with them on my awareness campaign.

- Daphne Weisbart, President

El Agua Es Asunto De Todos

Positioning one’s brand on the internet can be a complex process, but the ease with which The Smack Pack team brought our vision to life, through their guidance, outstanding expertise, and attention to detail, enabled us to create a website and brand presence that fulfilled our marketing needs.

- Charles Yurick, Executive Producer

Ballroom Rocks

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